Who is Christopher LaVoie? Man behind ‘4 Days’ reality shows has history of run-ins with police, dubious business ventures and dubious investments into his name
“What I really care about is the fact that people come up to me and say, ‘Hey, you know, I saw Christopher LaVoie on TV and I want to know who he is.’ And I say, ‘Well, I am Christopher LaVoie,’ and I get a big ol’ smile on my face.”
On Sunday afternoon, Christopher LaVoie was a happy man.
In a moment of self-satisfaction, he stood outside a store in the San Fernando Valley, wearing a red sweater, a brown pair of khaki shorts and a blue plaid button-down shirt, which he had just finished repairing. A bright white Stetson hat was perched upon his head.
“How ’bout that?” he said to a gaggle of people and strangers surrounding him as he stepped back to admire the final result. “I got my hat on.”
LaVoie’s head was still ringing from the buzz he got from the news about his reality show 4 Days in Hollywood, which was set to premiere on May 30 on NBC, the network his family runs. As he watched in amusement as the camera panned to a shot of him standing next to President Trump, the reality TV creator and producer — the star who made four seasons of his own series and won an Emmy for his work on 30 for 30, which ran from 2005 to 2008 — laughed about his latest triumph.
The video-sharing website Reddit was already awash in fan art of LaVoie, which was featured in the trailer for the new season of Goliath, a new season of CBS’s The Big Bang Theory and a spot on the cover of Entertainment Weekly. On the cover of the latest issue of the magazine, LaVoie’s face was superimposed over the “J” with the hashtag #Jasmine, like a digital meme with a name.
It was all quite fitting, considering the way in which LaVoie built his career, a career many see as an attempt by him and his family to make a living from his name and brand. And on that count, he