What is your mission statement?

Ryan Gellert, Patagonia’s C.E.O., Has a Mission: ‘Save Our Home Planet’

By Ryan Gellert

Posted: July 3, 2014

Ryan Gellert

Patagonia Co-Founder and President Ryan Gellert is the chief executive and largest shareholder of Gellert & Associates, a management consulting and management consulting firm, which he established in 2012. He has also served on the boards of the Environmental Defense Fund, The Nature Conservancy, The Nature Conservancy of Oregon and the Nature Conservancy of California, as well as serving on the boards of various environmental organizations such as the Wilderness Society and the League of Conservation Voters in addition to serving as a vice-chair for The Nature Conservancy of California and a vice-chair for The Nature Conservancy of Oregon. Gellert also serves as a board member of the Pacific Coast Trail Association and is a co-founder of the Green Business Alliance.

Gellert is on a crusade to save our home planet.

Patagonia is home to the largest public land park in the United States, featuring nearly 1,600 acres of protected land, as well as more than 700,000 acres of pristine wilderness. The world’s first and only certified organic farm, Patagonia takes pride in its environmentally responsible farming practices. Patagonia produces its own food and produces locally grown and organic groceries and products. Patagonia is an iconic brand in the lifestyle and consumer products arena, with its products and lifestyle being featured in a wide range of international publications such as People, Marie Claire, Gourmet and Food & Wine.

What Is Your Mission?

So what is your mission statement? It should be specific and it should be clear. It’s not about the mission statement. You mustn’t create a brand and market it by being vague. You are not trying to tell people that you’re on a mission to save the land. You are trying to tell people that you are on a mission to save the planet. So what is your mission statement?

My mission is to build a business model that enables us to live with purpose and meaning.


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